Usability

Every day, qualified prospects visit your website, spend 30 seconds looking around, and then leave to check out your competitors. They want to believe you can help them, but your website doesn’t give them clear reasons to trust you or obvious next steps to take. The problem isn’t your expertise or your offering. It’s how …

Opening a link in a new browser window or tab might seem helpful. But most of the time, it disrupts the user experience, causes confusion, and can harm accessibility. Here’s why it’s better to let links open in the same window, and when it’s sensible to make an exception. The Impact on Your Site When …