Therapy Practices

You don’t need an expensive website or a comprehensive SEO program to start getting new clients online. If you’re building a practice on the side or transitioning from a hospital or community clinic, there’s a faster path to online visibility. It’s called Barnacle SEO. The concept is simple: attach yourself to websites that already rank …

Many therapy practice websites get traffic, but don’t measure what happens next. Someone fills out your contact form or books a consultation call, and the only record is the email that lands in your inbox. This makes it hard to know which marketing efforts are working. You can see how many people visited your website …

You spent years learning to help people. You earned your license and built your practice. Now you’re staring at a blank page, trying to write about yourself. It feels uncomfortable. You’re used to listening, not talking about your credentials. Your bio isn’t about you, though. It’s about helping someone who’s nervous, overwhelmed, or scared decide …

Most therapy practice blogs attract readers who never book consultations. The content answers questions, demonstrates expertise, and builds trust with Google. But it doesn’t fill calendars. The problem isn’t quality. It’s understanding that different content serves different purposes in your marketing strategy. A therapist we work with generates consultation requests from 4-8% of their blog …

Feeling a little lost in the vast world of therapy, especially when you’re just starting out or considering a specific path? You’re not alone. Many therapists grapple with the idea of specializing versus staying general. It can feel like you’re closing doors, but the truth is that focusing your expertise can open up a world …

You’ve got your website humming, maybe even some online leads coming in – that’s fantastic momentum! But to truly create a sustainable and thriving therapy practice, think beyond direct marketing. Some of the most aligned and consistent referrals often come from trusted colleagues – other healthcare professionals already working with your ideal clients. Building a …

So, you’re finishing up your training, maybe getting licensed, or perhaps you’re already practicing and dreaming of building something sustainable. You’re likely asking yourself some big, practical questions: “How many clients do I need to see each week to make a decent living?” Or, if you’re thinking bigger, “If I start a group practice, how …

Is Your Website Helping You Grow? If you’re a therapist in private practice, your website is often the first impression potential clients have of you. Many therapists start with a DIY site on Squarespace or Wix, only to realize later that it’s not attracting the right clients—or any at all. Your website isn’t just an …

Most therapists I talk to have the same frustration. They want to help clients who need insurance coverage, but dealing with insurance companies feels like a second job. Credentialing takes months. Claims get denied for mysterious reasons. Phone calls to insurance companies eat up hours that should be spent with clients. If you’re thinking about …

You can be the most skilled therapist in your city, but if people can’t find you when they need help, your practice stays small. When someone decides they’re ready for therapy, 73% start their search online. Most of them land on Psychology Today within the first few clicks. The platform gets over 4.5 million unique …

You know the drill if you’re running a private pay practice, whether you’re a psychotherapist, speech therapist, OT, PT, massage therapist, or another wellness pro. Especially in private pay, income can feel like a rollercoaster – some months are great, others are worryingly slow. Trying to predict your revenue, manage cancellations, and ensure clients stick …

Starting a private practice is challenging enough without having to master digital marketing too. You’re already an expert in helping people heal, now you need new clients to find you when they’re ready for help. 70% of people looking for therapy start searching online, but 79% of therapists spend less than $100 monthly on marketing …

In today’s mental health landscape, simply being a skilled therapist isn’t always enough to consistently attract clients. While a strong online presence, particularly a well-optimized website, forms the foundation, exploring creative avenues to connect with potential clients can significantly boost your practice growth. Expanding your reach often requires thinking outside the traditional referral box and …