SEO

Day one of Brighton SEO San Diego delivered! We gained practical insights we can immediately apply to help our clients succeed online. Today, 9/24/2025, is day two of the conference, and we’re excited to see what new strategies and tactics the speakers will share. Day One Standouts Ross Simmonds: Content Distribution in the Age of …

Every day, qualified prospects visit your website, spend 30 seconds looking around, and then leave to check out your competitors. They want to believe you can help them, but your website doesn’t give them clear reasons to trust you or obvious next steps to take. The problem isn’t your expertise or your offering. It’s how …

Your competitor’s website ranks first for the keywords that matter most to your business. Every month, they’re capturing leads that could be yours. You’ve tried a few SEO tactics here and there, maybe hired someone for a quick fix, but nothing seems to move the needle. Sound familiar? Here’s what’s probably happening: they’re treating SEO …

Internal linking often doesn’t get the attention it deserves. It’s not as flashy as a homepage redesign or a new ad campaign, but when done well, it quietly boosts your Google rankings, improves your site structure, and gives visitors more reasons to stick around. Whether you run a therapy practice, a large e-commerce site, or …

There’s more content online than ever. Every day, businesses push out new articles, guides, and posts. But if you’ve been paying attention, most of it looks and sounds the same. If you want your content to rank, attract real readers, and help your business, you can’t just repeat what’s already out there. You have to …

Good URLs are like street signs. They tell users where they are, where they’re going, and what to expect. If you’re building or managing a website—whether on WordPress, Shopify, or another system—it’s worth getting your URLs right from the start. This post covers clear, practical guidelines for naming URLs in a way that improves user …

Google rankings are in constant flux. With only 10 organic result slots on the first page, even a single website making it into the top 10 can displace your site. The shift can have a profound impact on your business, particularly if it happens across numerous searches that bring visitors to your web pages. This …

Garrett presented this talk to the Austin WordPress Meetup Group on October 16, 2017. A description of the talk along with the slides is included below. Learn the basics of SEO and how to optimize your WordPress website to improve visibility in search engines. Garrett will talk about the SEO tasks you should take care …