Marketing & Strategy

If you’re a contractor, painter, cleaner, or any service business that transforms spaces, your project photos carry a lot of weight. They show up on your website, your Google Business Profile, and your social media. When potential customers are deciding whether to call you or the next company in the search results, those photos often …

Day one of Brighton SEO San Diego delivered! We gained practical insights we can immediately apply to help our clients succeed online. Today, 9/24/2025, is day two of the conference, and we’re excited to see what new strategies and tactics the speakers will share. Day One Standouts Ross Simmonds: Content Distribution in the Age of …

A small business owner asked us last month, “Why aren’t we getting results from our marketing?” Their website looked great. Professional design. Clear messaging. Mobile-friendly. But they hadn’t touched it in five years. While they waited for the perfect moment to update their content, their competitors published 200+ blog posts, sent monthly newsletters, and stayed …

Small business owners are feeling the pressure. There’s always some new tool or trend to keep up with, and AI is everywhere right now, from Microsoft Word and Google Docs to Instagram captions and Google Search results. With all the noise, a question keeps popping up in forums, business meetups, and local networking groups: How …

Someone visits your website, curious about what you offer. But a single word or phrase makes them feel excluded. They leave, and you lose a customer you never knew you had. It happens more often than most businesses realize. Inclusive language isn’t about being trendy. It’s about respect, clarity, and growth. It can help your …

Good URLs are like street signs. They tell users where they are, where they’re going, and what to expect. If you’re building or managing a website—whether on WordPress, Shopify, or another system—it’s worth getting your URLs right from the start. This post covers clear, practical guidelines for naming URLs in a way that improves user …

Are you thinking about adding a new offering to your business? It might seem like an easy way to increase revenue or reach new customers, and sometimes, it is. But growth isn’t always as simple as offering one more thing. If you’re not careful, expanding can stretch your team too thin, confuse your customers, and …

You can be the most skilled therapist in your city, but if people can’t find you when they need help, your practice stays small. When someone decides they’re ready for therapy, 73% start their search online. Most of them land on Psychology Today within the first few clicks. The platform gets over 4.5 million unique …

You know the drill if you’re running a private pay practice, whether you’re a psychotherapist, speech therapist, OT, PT, massage therapist, or another wellness pro. Especially in private pay, income can feel like a rollercoaster – some months are great, others are worryingly slow. Trying to predict your revenue, manage cancellations, and ensure clients stick …