Google Analytics

Many therapy practice websites get traffic, but don’t measure what happens next. Someone fills out your contact form or books a consultation call, and the only record is the email that lands in your inbox. This makes it hard to know which marketing efforts are working. You can see how many people visited your website …

UTM parameters should make Google Analytics 4 more straightforward to use. Instead, they’re among a few sources of messy data in most accounts. The problem isn’t GA4. It’s that UTMs require consistency, and most marketing teams don’t have a shared system for creating them. Traffic from Instagram shows up as “instagram” one week and “Instagram” …

Organizations that use Fonteva, such as associations, nonprofits, and membership groups, sell registrations, memberships, and products through a cart, even if the site doesn’t feel like a typical store. GA4’s e-commerce events are the best way to measure this activity and send conversions to Google Ads, LinkedIn, or your ad platform of choice. The problem …

Tracking successful bookings on your website is essential for understanding user behavior and measuring the effectiveness of your marketing efforts. In Google Analytics 4 (GA4), these bookings are considered conversions or key events. Accurately tracking these events allows you to measure how well your website is performing, optimize your campaigns, and ultimately drive more business. …