E-commerce

Your products show up in Google Shopping. But when a potential customer asks ChatGPT, “What’s the best lightweight backpacking tent under $300?” your products don’t appear. This disconnect isn’t random. ChatGPT Shopping processes over 50 million shopping queries daily. Nearly half of users who try AI-powered search prefer it over traditional Google search. If you’ve …

The way consumers discover products is shifting. AI models like ChatGPT are becoming shopping assistants, answering questions like “What are the best noise-canceling headphones for long flights?” or “Can you recommend sustainable skincare for sensitive skin?” If ChatGPT doesn’t know about your products, you miss these conversations entirely. This guide shows you how to optimize …

Product page SEO is a critical aspect of your e-commerce strategy. In a previous post, we talked about writing compelling product descriptions. This guide takes a broader view, exploring how to enhance your product pages to boost organic search rankings and conversion rates. Your product pages are where browsers become buyers. You can have the best …

A product description should do more than fill space on a product page. It should help potential buyers understand the product benefits, address pain points, and move them closer to a purchase decision. Too many e-commerce businesses settle for vague copy, reused specs, or content that doesn’t connect with the buyer. Effective product descriptions combine …

Creating a successful e-commerce product page isn’t just about listing items for sale—it’s about crafting an experience that guides visitors toward making a purchase. Your product pages serve as virtual salespeople, working to showcase your offerings and convince shoppers to click the “Add to Cart” button. Effective product pages combine clear images, compelling descriptions, transparent pricing, …

I’ve spent 20 years designing and optimizing search interfaces. In that time, I’ve seen how good search systems can radically improve how people navigate websites, and how bad ones quietly drive users away. In e-commerce, a great search engine helps users discover products faster, increases revenue, and improves the overall shopping experience. Here’s what to …

In e-commerce, products go out of stock; it’s normal. However, how you handle those product pages affects more than inventory management. It impacts your search rankings, traffic, and customer experience. The wrong move can lead to broken links, lost revenue, or a drop in organic visibility. The right strategy can preserve rankings, improve user experience, …

Category pages in e-commerce are essential for your online store, as they are important steps in your customer’s shopping journey. These pages display your products and contribute to your site’s search engine optimization (SEO) and overall user experience. When optimized well, category pages can greatly enhance your visibility in search results, improve shoppers’ navigation, and …