Content Strategy

Most therapy practice blogs attract readers who never book consultations. The content answers questions, demonstrates expertise, and builds trust with Google. But it doesn’t fill calendars. The problem isn’t quality. It’s understanding that different content serves different purposes in your marketing strategy. A therapist we work with generates consultation requests from 4-8% of their blog …

You’ve spent weeks researching keywords, analyzing competitors, and brainstorming content ideas. Your spreadsheet overflows with possibilities. But when Monday morning arrives, you stare at that list, paralyzed by choice. Which idea deserves your time first? Most content creators make this decision based on gut feeling or whatever topic seems exciting that week. This approach wastes …

There’s more content online than ever. Every day, businesses push out new articles, guides, and posts. But if you’ve been paying attention, most of it looks and sounds the same. If you want your content to rank, attract real readers, and help your business, you can’t just repeat what’s already out there. You have to …